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The Birthplace of the Model T: Henry Ford’s Piquette Plant Turns 120

The Birthplace of the Model T: Henry Ford’s Piquette Plant Turns 120

NEH Awards $500,000 Challenge Grant to Preserve a Detroit Icon

The Birthplace of the Model T: Henry Ford’s Piquette Plant Turns 120
Ford Piquette Avenue Plant Museum

A 1909 Model T parked in front of the Ford Piquette Avenue Plant Museum in Detroit, MI.

The birthplace of the Model T and one of the oldest surviving automotive factories in the world, the Ford Piquette Avenue Plant in Detroit, Michigan, has turned 120 years old. Henry Ford constructed this long, narrow, wood and brick building to provide maximum light and air for his workers between 1904 and 1910. It is where Ford developed the car that put the world on wheels.  

As the factory celebrates its birthday milestone, on the heels of the 115th anniversary of the 1908 Model T, the National Endowment for the Humanities (NEH) has awarded the museum a $500,000 Infrastructure and Capacity Building Challenge Grant. This federal grant will match one dollar for every three dollars raised by the museum in support of crucial infrastructure projects and increased accessibility for the many thousands of visitors who tour the historic structure each year. 

Today, Piquette is a U. S. National Historic Landmark and nonprofit museum open year-round to the public. Through photographs, film, exhibits, original artifacts, and more than 65 rare vehicles, the museum brings to life the industrial, cultural, and social history of the City of Detroit just after the turn of the century. Saved by community volunteers in 2000, the building is miraculously preserved, offering an unparalleled place to explore early automotive history. It is an iconic tourist attraction in the place known worldwide as The Motor City. 

Despite significant repairs to the building over prior decades, however, the site is endangered, and volunteers are racing to install modern infrastructure that will protect it, and its rare vehicle collections, for generations to come.   

“Support from the NEH underscores the national significance of the Piquette Plant in American industrial history,” said Jill Woodward, President & Chief Operating Officer of the museum. “This is where Detroit’s origin story as The Motor City begins, right here in our Milwaukee Junction neighborhood, where Ford, Dodge, Cadillac, Detroit Electric and dozens of other automakers and auto suppliers were all operating. We hope community appreciation for our national automotive heritage will help us raise the funds needed to match the NEH challenge.”

The museum is currently tackling an estimated $10 million in capital needs including addressing cloth-covered wiring dating back to 1926, an inoperable fire-suppression system, a 98-year-old elevator, 120-year-old plumbing, and no heating or cooling throughout most of the museum. 

“Our greatest artifact is the building itself,” says Woodward. “Visitors from all over the world are amazed to experience the history of this place with its original patina intact.” The museum has engaged Detroit-based architectural firm Albert Kahn Associates to design the enhancements to the building. This partnership is fitting since the legendary late architect and founder of the firm, Albert Kahn, collaborated with Henry Ford to revolutionize the field of industrial architecture. 

The first affordable, mass-produced car for everyday people, the Model T sparked a worldwide transformation in manufacturing, transportation, and urban planning, as well as social and cultural trends such as The Great Migration and the population shift from farms to cities. By the early 1920s, every other car on the plant was a Model T. This car was in continuous production for nearly 19 years and more than 15 million were made. Visitors to the Piquette Plant today can stand in Mr. Ford’s secret Experimental Room, in the exact spot where the first Model T was conceived and built. 

Matching donations to support the "Preserving the Legend" fund at the  Ford Piquette Avenue Plant Museum can be made online at www.fordpiquetteplant.org. For more information, contact [email protected] or call (313) 872-8759. 

Contact Information:
Jill Woodward
President & COO
[email protected]
313-530-8269


Original Source: The Birthplace of the Model T: Henry Ford's Piquette Plant Turns 120

Getmyboat Launches a Brand New App Design

The newly designed website is now live for customers worldwide

Getmyboat, the leader in captained yacht charters and boat rentals worldwide, has unveiled its redesigned app and website for customers and boat owners. The refreshed app offers a more intuitive experience, enhanced boating discovery, and a bright and fun design. The new site is inspired by over a year of research into the needs of boaters everywhere who want to easily find fun, safe, and affordable experiences from a reliable and simple app.

The new homepage is filled with boat listings and inspiring destinations that allow customers to seamlessly find and book any boating experience in their local city or across the globe. Customers will find new playful imagery captured in ‘stickers’ that make Getmyboat more fun and approachable. The product encourages everyone to ‘Make it a Boat Day’, the new company tagline, that conveys the ease and accessibility to turn any event into something special.

"The new look of our app and website reflects the confidence we have in our product to inspire people across the world," said Damian Lewis, Chief Experience Officer of Getmyboat. "We see boats as a platform for experiences, as a venue for connection, exploration, and fun. Our refreshed website is about making personally rewarding boating experiences the focus."

Along with the new site launch, Getmyboat is kicking off its "Made Perfect" advertising campaign to show customers the perfect experience they can have when they Make it a Boat Day. When renters book a trip, they're looking to make it special. Take a typical event -- a birthday, a proposal, or even a business meeting -- and turn it into something perfect and unforgettable. The campaign is live across all digital marketing channels.

"We're passionate about the idea that a day on the water can turn any occasion into a memorable celebration," added Damian. "Our refreshed website and advertising are just the start. We're excited to keep innovating and expanding our services to make boating easier, more accessible, and more fun than ever."

Boat owners will also find that in addition to bringing more customers to the platform, Getmyboat is also emphasizing how they can help power boating businesses. The majority of owners on the platform are local small business entrepreneurs. In order to continue building the ideal boating marketplace, Getmyboat is equally focused on these partners to offer the best tools, the lowest fees in the industry, and 24/7 support. 

To learn more about Getmyboat and experience the new website, please visit www.getmyboat.com

About Getmyboat:

Getmyboat is the world's biggest and best marketplace for fun, safe, and easy boating experiences of all kinds. Launched in 2013, over 2 million customers have gone boating through the platform, with 170,000+ listings across 184 countries and thousands of 5-star reviews for boat owners and captains. 30% of trips are boat rentals, while 70% of trips are captained by licensed and insured professionals, so customers feel safe while they enjoy being together with family and friends on the water.

Contact Information:
Val Streif
Marketing Manager
[email protected]
6122982535
Related Images
Boating Made Perfect
Boating Made Perfect

Getmyboat's Made Perfect Campaign



Original Source: Getmyboat Launches a Brand New App Design
AeroGuard Flight Training Center Selected by Air India to Train Pilots for the Airline’s Fly High Cadet Pilot Program

AeroGuard Flight Training Center Selected by Air India to Train Pilots for the Airline’s...

AeroGuard Flight Training Center, a renowned global leader in professional ab initio flight training, is proud to announce its selection by Air India to train the Indian flag carrier’s student pilots within its Fly High Cadet Pilot Program. This agreement demonstrates a significant milestone for AeroGuard and Air India as the two organizations share a commitment to high-quality flight training and supporting the growing airline industry in India. 

Within this new partnership, AeroGuard will train the next generation of pilots for Air India through a custom-developed course where students will obtain FAA licenses ready for DGCA conversion. Through AeroGuard’s high-quality curriculum, experienced instructors, expansive training facilities and capacity, AeroGuard will play a pivotal role in supporting the world-class airline’s aggressive growth plans. Following Air India recruitment and screening, pilot cadets will complete Ground School in India before training at AeroGuard’s flagship Phoenix, Arizona, campus that offers an ideal flight training environment with 350+ VFR days a year, extensive local airspace, and consistent student support. 

To support this high demand for its training, AeroGuard has been expanding its capacity and plans to train up to 2,000 student pilots across its three U.S. campuses. As part of this growth, AeroGuard recently placed a 90 aircraft order with Piper Aircraft, significantly increasing their current fleet of 100 planes, alongside plans to add a further 25 planes throughout 2024. Additionally, AeroGuard maintains a current population of 200+ instructors, with an additional 600+ U.S. students training to be instructors, as part of their path to 1,500 Hours for airline employment in the U.S.

AeroGuard Flight Training Center’s CEO Joel Davidson stated, “AeroGuard is honored to be selected by Air India as their preferred flight training provider for their Cadet Pilot Program. This partnership not only validates our commitment to delivering exceptional training for leading airlines worldwide, but also demonstrates our dedication to supporting the growth of the aviation industry in India. AeroGuard is excited to contribute to the success of Air India’s future pilots and establish long and successful careers for hundreds of student pilots.” 

As a leading airline in the rapidly expanding travel industry in India, this is a significant leap towards ensuring a consistent skilled pool of next-generation cadets and bridging the First Officer gap. By partnering with institutions like AeroGuard, Air India seeks to maintain stringent quality standards for cadet training while proactively securing future talent pipelines. Embracing its role as a pivotal player in India's thriving travel industry, Air India has embarked on a transformative journey. As the airline gears up for expansion, the demand for skilled pilots is poised to surge. AeroGuard's distinguished curriculum has been meticulously crafted to equip cadet pilots with the requisite skills, knowledge, and confidence to fulfill Air India's ambitious plans.

About AeroGuard Flight Training Center: 

AeroGuard Flight Training Center is a global leader in ab initio flight training with three U.S. campuses. Each location offers accelerated commercial pilot training programs to candidates from all over the world. With a commitment to safety and student success, AeroGuard’s high-quality training has established airline-ready cadets for over 20 years with more than one million flight hours of training experience and graduating over 7,000 cadets. 

Contact Information:
James Constable
Chief Marketing Officer
[email protected]
800-322-1526


Original Source: AeroGuard Flight Training Center Selected by Air India to Train Pilots for the Airline’s Fly High Cadet Pilot Program
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Roll Into Spring With Slapfish’s Exclusive LTO

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Roll into Spring with Slapfish Coastal Seafood Kitchen's Exclusive LTO

Roll Into Spring With Slapfish’s Exclusive LTO
Citrus Crab Roll

Young woman holding a Citrus Crab Roll

Slapfish Coastal Seafood Kitchen, owned and operated by Mac Haik Restaurant Group (MHRG), is excited to introduce its latest Spring Limited-Time Offering (LTO) known as the "Roll Call" menu. This exclusive LTO features three delectable rolls: the Shrimp Scampi Roll, Buffalo Bacon Shrimp Roll, and Citrus Crab Roll. Slapfish Loyalty Reward members can enjoy early access to these rolls on February 5th, with the public release on February 6th.

Known for its dedication to sustainable seafood and culinary innovation, Slapfish has crafted a spring lineup that captures the essence of the season. The "Roll Call" LTO showcases a trio of rolls bursting with flavor, offering a delightful seafood party for your taste buds.

Shrimp Scampi Roll
Ingredients: Split Top Roll, Grilled Shrimp, Roma Tomato, Scampi Sauce, Arugula, Garlic Breadcrumbs, Slapfish Fries.

Buffalo Bacon Shrimp Roll
Ingredients: Split Top Roll, Iceberg Lettuce, Pickled Red Onion, Greek Yogurt Ranch, Crispy Shrimp, Buffalo Sauce, Bacon Crumbles, Celery, Slapfish Fries. 

Citrus Crab Roll
Ingredients: Split Top Roll, Arugula, Lemony Crab Salad, Celery, Orange, Slapfish Fries. 

Prepare to roll into spring with our exciting seafood lineup! These flavor-packed rolls are crafted to make your taste buds dance. Head over to Slapfish and join the seafood party!

"Spring is a time of renewal, and our 'Roll Call' LTO reflects that spirit with a burst of fresh and vibrant seafood rolls," says Dan Anfinson, President at Slapfish Coastal Seafood Kitchen. "We're eager to offer our valued Loyalty Reward members an exclusive taste on February 4th and share these delightful rolls with everyone on February 5th."

Don't miss your chance to "Seas the Flavors of Winter" at Slapfish Coastal Seafood Kitchen this winter. For more information, visit slapfishrestaurant.com or follow us on social media @Slapfish.

About Slapfish
Slapfish is a food truck turned brick-and-mortar, fast-casual seafood restaurant that consists of 15 locations across the U.S. Slapfish has received many awards for culinary innovation and sustainability efforts across the concept, including MenuMaster's Trendsetter Award (2016), Sustainable Operator of the Year from The Buyer's Edge (2022) and Future 50: Emerging Brands by Restaurant Business (2022). Slapfish is headquartered at Mac Haik Enterprises (MHE) in Houston, Texas. To learn more about Slapfish, please visit www.slapfishrestaurant.com

About Mac Haik Enterprises LTD (MHE)
Mac Haik Restaurant Group (MHRG) is a division of Mac Haik Enterprises LTD (MHE), a diversified holding company based in Houston, TX. MHE is a major investor in three rapidly growing fast-casual restaurant brands, Original ChopShop, Slapfish and Due Cucina, and one of the largest franchisees of First Watch Restaurants. MHE also owns Mac Haik Outdoor Media, Mac Haik Hospitality, and Mac Haik Automotive Group which encompasses 23 car dealerships. The 11 affiliated companies of MHE have engaged in the development, ownership and management of commercial real estate and healthcare facilities, asset acquisition and disposition, facilities management, property management, leasing, project management, construction plus janitorial services, as well as hotel ownership. Overall, MHE companies employ over 3,000 employees. To learn more about MHRG, please visit www.machaik-enterprises.com.

Contact Information:
Lacey Martin
Vice President of Marketing
[email protected]
(713) 408-1381


Original Source: Roll Into Spring With Slapfish's Exclusive LTO