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Santa Maria Valley Becomes Sizzle Central This May

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California's notorious barbecue is 'steaking' its claim as the West's best barbecue, inviting others to experience Sizzle Central

Santa Maria Valley Becomes Sizzle Central This May
Santa Maria Valley is Sizzle Central

Santa Maria Style put West Coast barbecue on the map 150 years ago. Now, Santa Maria Valley is 'steaking' its claim. Tune in, follow along, and come see how this slice of California's Central Coast celebrates Barbecue Month, #SantaMariaStyle.

Big, bold and ready to showdown and throwdown — this is Sizzle Central. A 30-mile stretch of California's Central Coast, Santa Maria Valley and its expert Santa Maria Style pit masters are prepped and ready to share their expert flavor (and hot takes) with the rest of the world. In honor of National Barbecue Month, Santa Maria Valley will transform into Sizzle Central, an unscripted, spicy and unexpected celebration of all things Santa Maria Style barbecue and is guaranteed to make the culinary world take notice.

No soggy bottoms. 

Sauce is out, spice is in, and Santa Maria Valley is entering the chat with tips on how to grill Santa Maria Style. Santa Maria Valley will be calling out barbecue techniques via its social media channels, challenging the status quo and even offering grilling tips in a Home Chef Throwdown, where anyone can upload their personal barbecue "how tos" to Instagram and/or TikTok tagging @SantaMariaValley and using #SizzleCentral hashtag. 

To kick things off, Santa Maria Valley is sharing just what you need to get started. An updated Santa Maria Style Cookbook is available to download for free and is full of Santa Maria Style recipes and tips. 

Tri-tip + wine country = A match made in heaven. Sip on that, Texas. 

So, what sets Santa Maria Style barbecue apart from the rest? (There is no competition as far as Santa Maria Valley is concerned.) Here at Sizzle Central, barbecue isn't a smoke show, rather, it's a spiced-up, red-oak-fired, perfectly wine-paired flavor found in a foodie's dream destination. 

"Santa Maria Style barbecue is in a category of its own compared to other styles of barbecue because of how we cook the meats," said Jaime Flores, Santa Maria Valley pitmaster and founder of the Santa Maria Barbecue Festival. "We cook on an open pit and control the heat by raising and lowering our grill. This open pit style allows the meats to cook evenly and the red oak smoke flavors the meats, which are seasoned with a dry seasoning usually consisting of salt, pepper and garlic. With these attributes to our style, there is no reason to sauce the meat."

Each year, hundreds of people gather in mid-May (May 13, this year) for the annual Santa Maria Barbecue Festival, a celebration of grilling Santa Maria Style. The cornerstone of the event is a professional competition with local celebrity judges that vote on the Best Barbecue in Santa Maria Valley as local businesses and professionals compete for bragging rights and the first-place Branding Iron award. There is also a separate competition for "best backyard cook."

"The differences between East, West, North and South vary greatly," said Anthony Minniti, Santa Maria Valley pitmaster. "Each style differs in cooking time, temperature, rub or no rub, and, when applicable, the sauce. I love them all, however, I think Santa Maria Style is the purest form of barbecue because of its balance and simplicity."

Santa Maria Style barbecue started in the mid-19th century when the rancheros gathered to help each other brand their calves each spring. As a thank-you to fellow vaqueros — America's first cowboys — the host would prepare a Spanish-style barbecue, consisting of beef barbecued over a red-oak fire, served with Pinquito beans, bread, salsa and homemade desserts. The region's flagship varieties also pair perfectly with barbecue — cool-climate Pinot Noir, Chardonnay and Syrah — all "bold but gentle" and paired perfectly with barbecue. 

So, what are you waiting for? Come to Sizzle Central (whether in person or at home) and experience Santa Maria Style barbecue either for the first time or again and again. Of course, there's no better way than to get the complete Santa Maria Style experience than in person. With 15 beaches and 34 tasting rooms all within a 30-minute drive, Santa Maria Valley is the perfect home base to do more for less. Explore all you can do in and around the valley. For more information, visit santamariavalley.com.

Media Note: Media interested in speaking with a pitmaster, joining the Home Chef Throwdown or experiencing the region to check out all its flavors, please email [email protected]. Media Familiarization Tours are available for interested media on assignment. 

Photo Cutline: This May (aka National Barbecue Month), Santa Maria Valley is Sizzle Central. A variety of multimedia and photo assets are available for download and media use. 

About Santa Maria Valley:

Serving the greater Santa Maria Valley in the heart of California's Central Coast, the Santa Maria Valley Chamber of Commerce and Visitors Bureau is a nonprofit association that facilitates local tourism and provides information on the region's many attractions and visitor services. Famed for its fine wines, natural wonders, agricultural heritage and flavorful barbecue, the Santa Maria Valley offers a broad range of cultural, sporting and historical experiences. For details on Santa Maria Valley lodging, wine tasting, travel deals and e-newsletter alerts, visit santamariavalley.com or call (800) 331-3779.

Contact Information:
Nicole Shearer
Director of Public Relations
[email protected]
530-448-6485


Original Source: Santa Maria Valley Becomes Sizzle Central This May
The National Memorial Day Parade Returns to Washington, DC, Led by Legends of Space

The National Memorial Day Parade Returns to Washington, DC, Led by Legends of Space

Last living 'moonwalkers' to Grand Marshal the parade as NASA prepares for America's return to the moon after more than 50 years

Today, in commemoration of Military Appreciation Month, the American Veterans Center (AVC) announces the return of the National Memorial Day Parade Presented by Boeing, on Constitution Avenue alongside the iconic monuments of the National Mall, starting at 2 pm on Monday, May 29th, 2023.

Grand Marshals of the 2023 National Memorial Day Parade will be 'The Legends of Apollo' - heroes from NASA's famed Apollo program and the first men to walk on the moon - coming as NASA prepares the next generation of moonwalkers through the forthcoming Artemis program. The parade, presented by Boeing, is the largest Memorial Day event in the nation and serves as a moving timeline of American history, featuring historical re-enactors, military veterans, active duty personnel, celebrities, and entertainers to honor and salute the men and women who have sacrificed in service to America.

"AVC is proud to announce the return of this holiday tradition and honored to welcome these legends of history as our Grand Marshals," said AVC President Tim Holbert"They symbolize America's shared values of service and sacrifice and their achievements inspire hope for Americans' potential as we look to the future."

Joining as Grand Marshals will be Russell 'Rusty' Schweickart (lunar module pilot on Apollo 9) Charlie Duke (lunar module pilot on Apollo 16), and Harrison 'Jack' Schmidt (lunar module pilot on Apollo 17) - Duke and Schmidt being two of the four living men to walk on the moon, with Schmidt being the last living person to have set foot on its surface.

The National Memorial Day Parade will be joined by honored veterans from World War II to the present day as a tribute to those who have served and sacrificed.

"All of us at The Boeing Company want to thank the American Veteran's Center for your ongoing commitment to our veterans and for making this parade possible," said Stan Deal, president and CEO of Boeing Commercial Airplanes"It's an honor to support this powerful tribute to our fallen service members."

In addition to the live, in-person experience, the parade's television special will be broadcast on national television through major network affiliates (NBC, ABC, CBS, FOX, CW) and worldwide to every military installation and Navy ship at sea on American Forces Network, to reach a collective audience of more than 100 million households. The American Veterans Center re-introduced the tradition of a Memorial Day parade along Constitution Avenue in 2005, decades after it had faded away during the Second World War.

Additional information will be announced this month. Follow @AVCUpdate on Twitter and visit NationalMemorialDayParade.com to stay updated.

The American Veterans Center (AVC) is a 501(c)(3) non-profit educational foundation dedicated to guarding the legacy and honoring the sacrifice of our military personnel from every generation.

Contact Information:
Kenny Cunningham
[email protected]


Original Source: The National Memorial Day Parade Returns to Washington, DC, Led by Legends of Space
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