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For many businesses, the fourth quarter represents the highest revenue potential for the year, with online shopping and ad spending at their peak. But with this opportunity comes some risk; online scams and malicious advertising also hit their highest point around this time, jeopardizing lucrative seasonal revenue. clean.io, a leading digital engagement security platform recently acquired by HUMAN security, is sharing its most valuable tips to prepare businesses for a busy fourth quarter and holiday season.
"Companies set their biggest revenue targets during the fourth quarter, and malvertising presents one of the most significant risks to meeting those goals," said Geoff Stupay, CEO of clean.io. "For some of our clients, monthly losses were as high as 3%. But let's not forget that malvertising also wreaks havoc on proper revenue attribution and data collection, leaving companies with an inaccurate representation about what went right and wrong during its most profitable quarter — it's not a good way to start the new year."
1. URL redirects are one of the most common attack vectors used by malicious advertisers. They occur when users click a compromised link on a trusted business's website. This link reroutes visitors without their consent to an untrusted external site. Redirects are a strong indicator that malware is present and at work. While search engines have proprietary mechanisms for detecting redirects, it's good practice for companies to have a protocol in place. Some of the most effective methods for that include:
- Using a web application firewall
- Keeping software updated as often as possible to prevent zero-day vulnerabilities
- Using an automated web scanner
- Purpose-built anti-malvertising tools like cleanAD
2. Public data shows that malvertising occurs at the highest rate on weekends and holidays, and as many as one out of every 100 ads may be vulnerable to malicious ads. Blocklisting removes known bad actors and potential threats and is an effective way to mitigate such threats. The National Security Agency issued guidance on blocking ad content to mitigate malvertising through network and host-based solutions, which include:
- Using DNS to block known ad domains
- Blocking ads at the host or endpoint level and
- Blocking ads through the use of browser extensions
3. As an e-commerce merchant, taking a proactive approach — going beyond to detect and eliminate instances of malvertising — is key to prevention. cleanAD makes malicious advertising unprofitable for bad actors by analyzing ad behavior in real time and targeting specific triggers associated with malicious activity. When cleanAD discovers such triggers, it prevents the malicious code from executing but allows ad auctions to complete and render on the page. As a result, the bad actor has paid for the ad but receives no engagement.
Malvertising, a portmanteau of the words malicious advertising, involves bad actors purchasing and submitting ads that appear normal but execute malicious activity on the publisher's site. When clicked, those ads inject malware into a user's device, which can obtain personal information or perform other nefarious activities through phishing or other means. It's the business's responsibility to provide a memorable user experience on its website, and malvertising can severely impact brand reputation.
Visit clean.io for more information on how its suite of digital engagement security solutions can protect the online user experience, brands, and revenues.
About clean.io
Founded in 2017, clean.io is a digital engagement security platform that provides businesses with the tools they need to protect their user experiences and brands by controlling the third-party code that executes on their websites. clean.io was recently acquired by HUMAN security, a cybersecurity company that safeguards 1,000+ brands from digital attacks, including bots, fraud and account abuse. Today, HUMAN verifies the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting the company in a position to win against cyber criminals. Learn more at www.humansecurity.com.
From helping some of the world's largest online publishers to prevent malvertising to giving e-commerce merchants the ability to block the injection of unwanted discount codes at checkout, clean.io's mission is to ensure that brands truly own and control their most valuable digital assets - their websites. Visit clean.io at www.clean.io.
Contact Information:
Charlie Terenzio
[email protected]
Press Release Service by Newswire.com
Original Source: clean.io Announces Tips for E-Commerce Merchants to Protect the Customer Experience for a Busy Q4 and Holiday Season
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Roadpass Pro Offers Price Lock on Its Pro Membership for a Limited Time
CHICAGO - November 21, 2022 - (Newswire.com)
Roadpass Digital, the leading technology platform for road travel and outdoor experiences, has launched a price lock policy on its popular Roadpass Pro membership. Roadpass Pro boasts premium access on the company's travel apps for roadtrippers and RVers: Roadtrippers, Togo RV, Campendium, and RVillage.
Users signing up for Roadpass Pro for the first time will be able to take advantage of this price lock and secure their annual subscription price at $49.99 - forever. Roadpass Pro members get access to popular premium features like GPS tailored for your RV and access to a free camping directory with over 14K Overnight RV Camping locations.
Roadpass Digital VP of Marketing, Steven Hileman, described the Roadpass Pro price lock as the perfect opportunity for roadtrippers, campers, and RVers to not only join the company's more than six million users but upgrade the value and experience of their future road trip adventures.
"Our price lock policy demonstrates our commitment to delivering the best tools and user experiences for those who want to get outside and on the road," said Hileman. "It's important for us that our Roadpass Pro members have peace of mind about their road travel. Locking their membership price gives them the assurance that when they renew, their price will stay the same, and they can continue to make indelible road trip memories for years to come."
A Roadpass Pro membership includes:
- GPS navigation customized for your RV
- The #1 road trip planning tools
- Access to free camping with over 14K Overnight RV Parking locations
- Cell coverage maps
- Public land map and smoke map overlays
- More than $5,000 in savings on gear, tires, accessories, and rentals
- And more!
A Roadpass Pro membership begins with a 7-day free trial and is priced at $49.99 annually. To learn more about Roadpass Pro and the price lock, visit https://roadpass.com/pause/ or contact [email protected].
About Roadpass Digital
Roadpass Digital is focused on empowering roadtrippers, campers, and RVers to hit the open road. With 6,000,000+ people using apps powered by Roadpass, the company is the leading platform for road travel and outdoor experiences. Roadpass Digital has offices in Chicago, Cincinnati, and Auckland. Learn more about Roadpass Digital and Roadtrippers, Campendium, Togo RV, and RVillage products at roadpass.com.
Contact Information:
Lauren Lillis
Director, Marketing & Communi
[email protected]
Press Release Service by Newswire.com
Original Source: Roadpass Pro Offers Price Lock on Its Pro Membership for a Limited Time
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